Project Overview

With more than 7 years of experience in Digital Marketing and SEO across multiple industries, KOOTORO.COM became one of the most resource-intensive and impactful SEO projects I have ever worked on.

This project focused not only on vending machine SEO but also expanded strongly into marketing, branding, advertising, communication, and event activation topics to build a broader media ecosystem for the business.

Website Status Before SEO

• No previous Onpage or Offpage SEO optimization
• Traffic mainly came from branded keywords
• Heavy-loading website with difficult admin management
• No proper tracking configuration
• No SEO content strategy
• Limited support for URL, Meta, and Schema optimization

SEO Objectives

1. Dominate the vending machine topic cluster

• Automatic vending machines
• Vending machine rental
• Vending machine investment costs
• Machine placement partnerships
• Vending machine marketing & advertising

2. Expand marketing & branding traffic

• POSM
• Branding
• Event activation
• Traditional marketing
• Brand communication

3. Increase organic leads & brand authority

• Generate inbound leads
• Improve business credibility
• Support the sales team
• Increase Google brand visibility

SEO Strategy Execution

Website Feature Optimization & Technical SEO

• Adjusted website admin structure
• Optimized URLs, Meta Titles, and Meta Descriptions
• Integrated tracking systems
• Added hotline buttons for better conversion
• Enabled article comments for engagement
• Created automatic table of contents for SEO articles
• Added vending machine location pages to the website menu

Advanced SEO Content Strategy

• Published 3–5 in-depth SEO articles per week
• Expanded into marketing & branding topics
• Built topical authority
• Generated long-term top-of-funnel traffic

Offpage SEO & Backlinks

• 1000+ short backlinks
• Guest posts
• SEO forums
• Social entity building
• Community & social media sharing

Results After 2 Years & 2 Months

Growth Timeline

• After 1 month: 519 clicks/month

• After 4 months: 2,160 clicks/month

• After 1 year: 9,700 clicks/month

• After 2 years & 2 months (10/2024): 28,625 clicks/month

Biggest Challenges

Kootoro is a large-scale business with over 100 employees and a technical team of more than 20 developers. Most technical SEO changes required internal approval and close collaboration with the development team.

• SEO-unfriendly admin system
• Heavy dependency on website core structure
• Multi-step implementation processes
• More difficult optimization compared to WordPress
• Continuous cross-department coordination required